Turns Out … You Can Judge a Book by its Cover

[I've published roughly 200 books in my professional career. Two things I've learned are: 1. Everyone, no matter what their position, training, or experience, has an opinion on cover design, and 2. The slightest quarter-turn of adjustment in cover design can have a disproportionate impact on marketing success. The intertwining relationship between design and market... Continue Reading →

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