[Silverback Digest has published several articles on how our brethren, the Neanderthals, have been historically been portrayed, and manipulated, by various communities to serve their particular purposes. White racists, for example, have pointed towards the presence of Neanderthal DNA in northern populations as being a key factor in differentiating so-called “white cultures” from Africans. (Please don’t challenge me on this. I’m talking from the seat of my pants.)
This manipulation is ongoing. This time the purpose is to sell insurance! The Neanderthal is presented as erect, white, and with all the affectations of the educated, enlighted modern man, except for the primitive appearance/grooming. Interestingly, however, he is portrayed as a loser to the small, sleek, hairless, British accented, green reptile.
Personally, I find the portrayal hilarious, although I grind to a halt when it comes to figuring out how it sells insurance. Then again, I can say that I’m equally befuddled about Liberty-Liberty-Lib-er-ty. Add this to the list … SB SM]
Our caveman is so misunderstood!
